This was a challenging brief because we didn’t want to depict a traditional set of weights. We settled on one of the most desirable physiques achieved with lots and lots of personal training: a six pack set of abdominal muscles*. We stylised the abs to make them look cool and then we coloured them pink. Pink is a fresh, lively, energetic colour and it’s also a reminder that EZ gym manufactures female-friendly gymnasium equipment. We think it looks good.
* It was either that or a gym rat.
LogoBrain specialises in logo design for small to medium-sized businesses. A well-designed logo does a lot more than “look pretty“. It’s so much more than that…
A professionally-designed logo identifies the company, clarifies what they do and distinguishes them from the competition. It adds a layer of trust amongst your customers and reinforces the quality of your product or service. It boosts gross sales revenue, increases profit margins and enhances something called brand equity – the value of your tribe, your name, your business, your net worth.
A great logo is also memorable; easy to print or publish; and can be scaled up to the size of an airplane (or down to the size of an computer icon) without loss of quality.
Logobrain delivers exactly those sort of clever logos you wish you’d thought of. That’s the logobrain brand promise. If you choose us for your next project you won’t be disappointed.
