The grouping of trees slightly resembles Japansese hiragana writing while the white shadow mimics a sort of 3D wood carving effect, as if the letters have been debossed. A red sky was chosen to further enhance the Japanese aspect of the design. A navy blue sea was chosen to give the design a masculine, serious look and feel. The typeface is a font called “Hurry up”, by typodermicfonts and further reinforces this Japanese aesthetic.
A halftone effect has been applied to give the logo a slightly retro 90s magazine feel. The other advantage of this special effect is that it allows for a graduated colour sky transition and it can also be reproduced on any surface with just two main colours: red and black.
We feel the waves are different enough from the big three surfing brands Rip Curl, Billabong and Quicksilver. This is our favourite brand option because it is simple, strong, has minimal colours and is memorable.
LogoBrain specialises in logo design for small to medium-sized businesses. A well-designed logo does a lot more than “look pretty“. It’s so much more than that…
A professionally-designed logo identifies the company, clarifies what they do and distinguishes them from the competition. It adds a layer of trust amongst your customers and reinforces the quality of your product or service. It boosts gross sales revenue, increases profit margins and enhances something called brand equity – the value of your tribe, your name, your business, your net worth.
A great logo is also memorable; easy to print or publish; and can be scaled up to the size of an airplane (or down to the size of an computer icon) without loss of quality.
Logobrain delivers exactly those sort of clever logos you wish you’d thought of. That’s the logobrain brand promise. If you choose us for your next project you won’t be disappointed.
