Successful brands have brand guidelines.

Here are the Lufthansa logo guidelines for example. Guidelines for the use of icons. Illustration guidelines. More technical illustration guidelines. Infographics guidelines. Then they have a colour style manual. A typeface and typography guidelines. Interior, product and industrial design brand guidelines. Motion design guidelines.

All of this creates a unified brand so that Lufthansa Group’s 110,065 employees have an identical vision.

But it’s not just Lufthansa. It’s Qantas. British Airways. Starbucks. Uber. NASA. Twitter. Switzerland has a style guide. Al Jazeera has a style guide. The London underground has a style guide. Sony has a style guide. Ericsson has a style guide. 3M has brand guidelines. Microsoft has a style guide.

What does LogoBrain do?

LogoBrain specialises in logo design for small to medium-sized businesses. A well-designed logo does a lot more than “look pretty“. It’s so much more than that…

A professionally-designed logo identifies the company, clarifies what they do and distinguishes them from the competition. It adds a layer of trust amongst your customers and reinforces the quality of your product or service. It boosts gross sales revenue, increases profit margins and enhances something called brand equity – the value of your tribe, your name, your business, your net worth.

A great logo is also memorable; easy to print or publish; and can be scaled up to the size of an airplane (or down to the size of an computer icon) without loss of quality.

Logobrain delivers exactly those sort of clever logos you wish you’d thought of. That’s the logobrain brand promise. If you choose us for your next project you won’t be disappointed.